FOUND IN TURKEY
Notes on Turkish style, tastemakers, and brands.
One of the great privileges of travel is the chance to observe how people, who don’t follow the same Substack fashion echo chamber as you, dress when no one is watching. Not the tourists in coordinated linen sets, but the locals who are effortless and entirely themselves.
In Turkey, I’m pleased to report, personal style still thrives. In striking contrast to the beige minimalism that has dominated the last decade, Turkish fashion embraces color, texture, and craftsmanship.
Below is a selection of designers and shops I discovered on a recent trip. Each offers something singular, expressive, and refreshingly untrend-driven.
Rationally, I did not need another hat. But three hours into Bodrum, I bought one from Les Merimes. The shapes are classic and they fit just right, but they also have this incredible detailing that’s very unique. It took a lot of self-restraint not to leave with this bag too. And I love this Puglia red hat. For someone who could really pull it off.
Mina, the founder of ANIM Living, was the ultimate Istanbul guide during my time there. She has the same cool energy as the brand itself. The clothes are playful and colorful, but still feel easy to wear. Hence, the collection photography which suggests diving into a pool wearing a red, matching sequin set! And the homeware is just as beautiful as the clothing. I love these placemats!
I found a pink embroidered top here that deserves a spot in a museum. Or at the very least I hope to pass it onto my daughter one day. Some items are simple and ideal for a casual summer outfit. Others are intricately embroidered and entirely made by hand. The founder is, unsurprisingly, cool. As is the brand’s weekly newsletter.
The Aesop of Turkey. Atelier Rebul originated as a French pharmacy on Istanbul’s Istiklal Avenue in 1895. One of their sets would make a great gift when you want something thoughtful but a little less expected.
Great visuals Una and love the low-key nostalgic taste-making.